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Bright Horizons

Empowering working parents: A strategic advantage for people leaders

Chris Locke, executive director Work+Family at Bright Horizons, explains how supporting parents during the holidays boosts retention, wellbeing and performance

22 July 2025

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Colleagues conversing

In today’s dynamic workplace, supporting employees through life’s key stages is no longer a ‘nice to have’; it is a strategic imperative. From early parenthood to eldercare, each phase presents challenges that impact wellbeing, engagement and performance.

One such challenge – school holidays – can be especially disruptive for working parents and carers. For people leaders and HR professionals, it’s an opportunity to demonstrate empathy, flexibility and forward-thinking leadership.

Understand your people

The summer holidays often trigger subtle but significant shifts in workforce dynamics. As working parents navigate emotional and logistical demands, employers must balance productivity with morale.

According to the Modern Families Index 2025, nearly one-third of UK working parents and carers report high stress levels, with 80% of those saying it affects their concentration at work. The State of Childhood Report 2025 further highlights that 25% of parents with primary school-aged children are now turning to their employer for support, not just for childcare, but also for mental health resources.

Four key ways to support working families

  1. Flexible working: Offer flexible hours and remote options to reduce stress and improve focus.
  2. Leave policies: Provide options for paid time off including special leave during school holidays to ease financial pressure.
  3. Subsidised support: One of the most impactful ways to help working parents is by providing access to holiday clubs. This leads to happier children, less stressed parents, and fewer absenteeism headaches.
  4. Employee Assistance Programmes: Access to counselling, parenting workshops and educational resources can make a meaningful difference.

These supports not only help families, but they also contribute to a more inclusive, resilient workplace culture.

Practical leadership: Beyond policy

People leaders can make a real difference by embedding empathy into everyday interactions:

  • Empathy in action: Encourage line managers to check in with working parents – a quick acknowledgement helps.
  • Flexibility where it matters: Allowing time off around key family moments, such as exam results day, shows understanding and builds loyalty.
  • Leading by example: When senior leaders share their own family experiences, it normalises the conversation and fosters a culture of openness.

The business case for family-friendly workplaces

Supporting employees through family challenges is a commercially smart move. It leads to:

  • Stronger organisational culture
  • Better well-being and mental health - for employees
  • Greater inclusivity and belonging
  • Higher retention and easier talent attraction

In today’s competitive labour market, these outcomes drive long-term success.

Final thoughts

While HR often focuses on major lifecycle events, it is the recurring challenges, such as school holidays, that shape the everyday employee experience. By recognising and responding to these moments, people leaders can build workplaces that are not only supportive but also high-performing. 

Bright Horizons helps organisations to enable their people to be at their best. Discover how its Work+Family Solutions can support your workforce.


More on this Topic

  • National Work Life Week: How can flexibility truly work across organisations?
  • A case for the flexible work week
  • The importance of offering your employees support through pregnancy and baby loss
  • How HR can give remote working the ‘f’ word it deserves
  • How to plan and prepare for the return to work

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