Kerri O’Neill: ‘The right to be offended is a sign you live in a true democracy’

Ipsos sits at the heart of political polling and much more besides. The market research firm’s HR lead explains its powerful role in tackling misinformation and revealing what people really think

by Katie Jacobs
Kerri O’Neill

This article is only available to CIPD members. To continue enjoying it, please choose one of the following options:

CIPD members: sign in to your account

CIPD members have access to all articles on the People Management website. If you are already a CIPD member, sign in below. Please ensure you are using the same email address and password that you use for your CIPD membership registration.

Sign In

Become a CIPD member

As well as full access to the People Management website, CIPD members also receive a wealth of other benefits to support them in their role and boost their career prospects, including:

  • A print copy of People Management magazine
  • Access to CIPD content and factsheets
  • The support of the CIPD community
  • Professional credibility and skills
  • Exclusive discounts and helplines

Find out about our professional membership options and benefits, or affiliate membership for simple sign up and instant access to our core benefits

If you are a CIPD member who is unable to log in, please contact CIPD Customer Services.

Find out more