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Employment Hero

Unlock deep work: how SMEs can boost productivity with what they've got

Employment Hero’s head of UK marketing, John Carroll, spoke at the CIPD Annual Conference about how businesses can grow by unlocking 'deep work', and here he outlines how it works.

by Advertising feature 20 November 2024

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Graphic of people working and various cogs above them

How many hours a week do you spend on routine tasks instead of impactful work? If you're like most people working at SMEs, probably too many. This is how deep work can boost productivity without expanding their teams.

Why productivity matters more than ever

Productivity is economic output relative to input. The UK ranks 4th among G7 countries, trailing 18 per cent behind the US. 

For larger firms, productivity is fuelled by better digital tools, but this can be costly for SMEs. Unsurprisingly, in some industries, large firms can be 50 per cent more productive than SMEs. So, how can SMEs change this?

The difference between deep and shallow work

Deep work focuses on work that drives growth, like strategic planning and innovation. Shallow work consists of the time drains that distract from meaningful work, such as admin tasks. 

To drive productivity, SMEs need to reduce time spent on shallow work in favour of deep work.

The DEEP framework

At Employment Hero, we’ve put together the DEEP framework to help you unlock deep work. 

  • Digitise employment: Manual employment processes, like onboarding, are repetitive and take up time. By automating all aspects of employment, such as recruitment, onboarding, payroll, and employee engagement, Employment Hero customers can save a week’s worth of HR admin per month. This means more time for the work that matters.
  • Eliminate compliance concerns: With new laws and a changing administration, compliance is a constant worry for SMEs. Employment Hero automatically updates policy templates and provides expert legal advice so you can focus on the business, not the latest regulations.
  • Employ smartly: Use technology to power talent matches to avoid costly hiring mistakes. 
  • Power up your people: Upskilling and maintaining high levels of employee engagement are key to reducing productivity lost through turnover. 

Making deep work a reality

HR professionals have the power to unlock deep work. It starts by making employment-related tasks a thing of the past. In doing so, you can create space for deep work and build more engaged and productive teams.

Ready to learn more about how Employment Hero can help your business unlock the power of deep work? Book a demo with one of our team today.


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